Google Book Search Goes to the Frankfurt Book Fair

It's October, which means it's time again for the publishing world to assemble in Frankfurt, Germany for the annual Frankfurt Book Fair. One of the largest book industry events of the year, the show has a rich history going back to the 15th century, when Johannes Gutenberg invented movable type only a few miles down the road.

For the Google Book Search team, Frankfurt is an opportunity to meet with publishers from all over the globe. We'll be holding meetings and giving talks to present Book Search to those who want to learn more about the program; for publishers already enrolled in Book Search, this week will be a time to get program updates, learn about new features, and spend time with their account managers.

One exciting announcement is a new set of tools that allows website owners to embed Book Search previews right into their site. For publishers and authors, this means that books can now be discovered and purchased by users all over the web; for website owners, these tools provide the opportunity to enhance site content and encourage users to interact with that content in new ways. With the traditional Book Search security measures in place, these Google-hosted book previews are being embedded on retailer, library, social networking, publisher and author sites. At Frankfurt, we'll be showing publishers how we've already partnered with a number of online booksellers to enable preview functionality for their sites, so that readers will be able to browse content while shopping online for books.

We're excited to discuss these developments with our publisher partners, and to see these tools aid us in our aim to match readers with books. If you are interested in learning more about these embedded book previews, partnerships and free tools, take a look at our post on the official Book Search Blog.

Auf Wiedersehen!

Tuesday, October 14, 2008 at 12:00 PM

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