Your country on Google


(Cross-posted from the Google Lat Long Blog.)


You've heard it before: Google is interested in partnering with government agencies to include specific types of mapping data in Google Maps and Earth. We've recently been focusing this partn
ership effort on national governments of developing world countries as well as international organizations active in these countries. We hope to complement the work of Google Map Maker's users, now rapidly mapping many developing world countries, by incorporating the authoritative data - such as political boundaries, aerial imagery and road centerlines - that governments and other public sector organizations are well positioned to provide.

If you belong to or are involved with one of these public sector organizations, our message is simple enough: Hundreds of millions of internet users have turned to Google Maps and Google Earth to better understand and navigate their world. We know that these users expect to find a complete and accurate map, whether they're looking for the location of a store in a major city in Europe or the route to a village in a corner of Africa. And so our goal is to provide accurate mapping data all over the world and present it in the world's most common langauges.

If you find that we don't offer a complete or accurate map of your country or a country where your organization operates, and if you have better data to share, we want to hear from you. Some concrete examples of the benefits of sharing your mapping data:

  • Tourism and economic development: high-resolution imagery and vector data exposes your country's diverse landscape to the rest of the world on Google Maps and Google Earth, encourages visitors, and improves our existing data. One popular way users interact with Google services is by posting photos of places they have traveled to so that others can see pictures of interesting places they'd like to visit, such as Machu Picchu in Peru, or the Sphinx in Egypt.

  • Trade: high-resolution imagery of modern, urban and commercial areas as well as imagery of natural resources can encourage interest in foreign direct investment. Vector data of populated places, points-of-interest, roads and other important data gives investors valuable information about how to navigate your country. For instance, in Panama, the recent promotion of Panamanian real estate to the international market could be supported by geographical data and visibility to the targeted audience through Google products.

  • Emergency services coordination: accurate mapping data like roads and place names is crucial for relief aid work in times of crisis and emergencies, such as natural disasters, and civil and international conflicts. For example, when Cyclone Nargis hit Myanmar, Google was able to publish data on Google Maps that helped disaster response teams quickly provide aid to the regions that needed it the most.

  • Cultural heritage promotion: sometimes place names are in two or three different languages, dialects, or scripts; we can display them in each. Some examples are Belgium and Thailand.

It's also simple to work with us. In some cases, we are able to communicate with you in your local language and we may be able to work under local law when entering into a content license agreement.


If your organization or government agency has high-quality basemap data that you're interested in contributing to Google to improve the coverage and accuracy of geographic information available for your country, contact us and tell us more about your organization and your data. Help us give the world the opportunity to discover and understand your country as well as you do.






Tuesday, June 9, 2009 at 3:05 PM

The Local Business Center dashboard opens its doors


(
Cross-posted from the Official Google Blog. Editor's note: The new Local Business Center dashboard is only available to individual business owners that have verified they are business owners through the Local Business Center.)

If you're a local content partner, chances are you interact with local business owners regularly. They may be interested in learning about an exciting new tool that Google launched today, to help local business owners better understand how Google users interact with their listing.

If you're a local business owner, it's likely that Google plays a role in helping customers find you. And we're not just talking about your website — thanks to Google Maps and Google Search, you may also be getting a lot of online traffic to your business listing. You've probably seen one of these listings before:



You also probably know how they tend to work: A potential customer does a search on Google.com or in Google Maps, comes across your listing, clicks on it to see your reviews and details, and then gets directions to your location.

Now, imagine if there were a way for you to get a better understanding of how those customers are finding you. Did they search for "pizza" or "pasta" to get to the listing for your Italian restaurant? Do they live across town, but drive miles for your great selection of camping gear? What happens to traffic to your new dental practice when you start advertising in the local paper? With information like that, you'd be able to make better informed decisions on how to drive more traffic to your listing and attract more customers.

Later today, you'll be able to do just that, thanks to a new dashboard feature we're launching in the Local Business Center (www.google.com/lbc). The LBC is a free tool that enables business owners to control the content of their business listings as they appear in Google Search and Google Maps. All you have to do is claim your listing in the LBC and go through a quick verification process to get access to the following kinds of data:

  • Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
  • Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
  • Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
  • Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

The new dashboard will also let you dig into that data using all kinds of lists, maps, and graphs like this one, which measures impressions and actions for a hotel's business listing:





When you sign in to the LBC today, you'll find that we've already populated the dashboards for claimed listings with data from the last 30 days. After that, new information will be added every day, so you can check in often to see how things are going. We're also working hard to add more historical information, and to make this available for businesses outside the U.S. All the data we share through the dashboard will be anonymous and aggregated, to protect the privacy of Google users.

We're really excited to be able to open up this data to local business owners. Before now, you could track usage metrics on your website using a tool like Google Analytics, but data about how customers found you in other ways never got back to you. That all changes today, and we think business owners will really get a lot out of this new information. So if you're a local business owner and you feel the same way, be sure to check out this new dashboard.

To learn more about accessing and using the dashboard, take a look at the video below and then visit the Lat Long Blog for a more in-depth overview.





Friday, June 5, 2009 at 11:08 AM

Bring on the public data

Two years ago today, Google announced an effort we'd initiated with a number of U.S. state governments, including California and Virginia, to make it easier for their citizens to locate information on state agencies' public websites through search engines. The problem we set out to solve is common to governments worldwide: The more information a government seeks to make available online in the form of public records, the more difficult it can be to house this information and ensure it's indexed by search engines--and thus found by the public for whom the records are intended. Since then, we've observed many governments taking up our proposed solution, providing search engine crawlers a sitemap. As a result, many millions of public records are now just one search away.

Earlier this week, we introduced an effort of a similar kind to make it easier for people to locate public data. Now, when our users search for the population of a U.S. state or the unemployment rate in a county in the U.S., we provide relevant statistics and graphs in the search results. Clicking these graphs opens a page that presents larger, interactive graphs that further illuminate the data and can be customized and shared. The data we present in this new search feature are drawn from datasets published by the recognized sources for such information, the U.S. Census Bureau's Population Division and the U.S. Bureau of Labor Statistics, respectively.



Our ambition with this new search feature is to enable our users to more easily find and use many more types of public data. How do we define public data? The first part is easy: By "public" we mean any data that an organization now offers, or would like to offer, for free public use, including in a commercial service like our public data search feature. Defining what we mean by "data" is more complicated, as we'd prefer not to limit the range of data that organizations could consider making available through this feature. However, in a contact form for organizations that want to tell us about their public data, we do offer some sense of scope and examples:

1. Statistical data: GDP per capita, average temperature, life expectancy

2. Raw data: building permits, reported car accidents, economic transactions

3. Reference data: registered vaccines, endangered species, classifications of types of crimes

4. Hierarchical data: diseases and their sub types like diabetes type 1 and type 2, primary economic sectors broken down into secondary sectors

5. Geographical data: political boundaries, rivers, ISO codes


We're now looking to identify data from recognized sources to consider adding to this feature. We're also seeking organizations that would like to help us determine how we can collectively develop the right data standards and technology for enabling broader access to and use of public data. If your organization has such data to share and you would like to work with us, tell us about your organization and your data. Of course we won't use any data that compromises the privacy of individuals or infringes upon any proprietary rights.

We look forward to hearing from government agencies, research institutes, non-profits and even private organizations. While we won't be able to individually reply to every party that contacts us, we may be in touch to learn more about your data.


Thursday, April 30, 2009 at 11:51 AM

Join Us on Maps: Instructional Video for Local Business Owners

The Local Business Center allows business owners to edit the content of their existing listing, or to add a brand new listing to Google's local database.  By ensuring that basic information is up-to-date and providing additional details, like photos, hours, and coupons, business owners can stand out on the map to attract more customers.

To make the process even easier, our Google Maps team put together a "Getting started" video that walks you through the sign-up process for the Local Business Center.  With millions of people searching Google Maps, it’s smart to meet your potential customers where they are looking.




Posted by Steffanie Johnson, Strategic Partnerships

Wednesday, March 11, 2009 at 2:25 PM

Video Sitemaps: Make your videos discoverable

[Original Post by Amit Paunikar, Product Manager]

Indexing video content presents some unique challenges, and if you have videos on your site, you're probably wondering how to make sure your videos are discoverable through Google. We want video publishers to know that we've made it easier to submit your videos to Google. First, we've simplified the submission process for sharing your Sitemaps with Google. Second, we also extended our Video Sitemaps support to include Media RSS feeds. You do not have to specify the Sitemap file type—we'll determine the type of data you're submitting automatically.

The more information you make available, the easier it is for us to crawl your videos. Here are a few simple things you can include in your Sitemaps to make your videos easier to find:
1) Landing page URL: This is the page where the video is hosted. It's better to have a unique landing page for each video on your site.
2) Video thumbnail URL: Thumbnails provide a strong visual cue to the user. Your video thumbnail should be representative of a snapshot from the video, and should not be misleading in any way.
3) Title & Description: If these are accurate and descriptive, they not only help Google understand your video, but also help users choose the best video search result. Providing information about category, keyword tags and duration is always helpful.
Whether or not you have Video Sitemaps or MRSS feeds, of course, it's important that you make sure that Google can crawl and index your video sites correctly. Make sure you understand how Google crawls, indexes and serves the web. Review the Webmaster Guidelines that will help Google find, index and rank your site. We've also updated the Google Video Help Center to include more information for video publishers. While there's no guarantee that our spiders will find a particular site, following these guidelines should increase the chances of finding videos from your site in the search results.

We hope your videos find the audience they deserve. Take a look at our help content for Video Publishers and Webmasters to get started.

Posted by Steffanie Johnson, Strategic Partnerships

Thursday, February 26, 2009 at 1:29 PM

Taking in the view: Introducing Google's Imagery Partner Program

When people think about Google Earth, they often think satellite imagery.  Yet, since the early days of Google Earth, we've been working with local governments and other public sector organizations to add their aerial imagery (collected by a plane-mounted camera and used for their agency operations) as well.  Thanks to this data sharing, we're able to offer our users a more current representation of thousands of communities and a higher resolution view of countless geographic features.  With this week's launch of the historical imagery feature in Google Earth, we're now able to partner with public sector organizations and other imagery content providers to present users a view of their community or geographic features, such as mountains or lakes, evolving over time.

For organizations that would like to share their aerial imagery, we’ve just put out the welcome mat  — a new website for our Imagery Partner Program where you can learn the ins and outs of adding your organization’s imagery to Google's services.  As you'll see, we've learned from our partnerships with many governments and have structured this program to make it as easy as possible for your organization to license and deliver your data to Google.  Wondering what aerial imagery formats we welcome or how we handle data transfer or other details?  Visit the site and check out the FAQ.

Now that we've expanded the number of partner programs we offer, which already include the Cities in 3D Program and Google Transit Partner Program, we want to make it easier for you and your colleagues to learn and stay informed about all the ways you can add your map content to Google's services.  Check out our new site for Map Content Partners, with the easy to remember URL, google.com/mapcontent, and spread the word.

Thursday, February 5, 2009 at 9:56 AM

Another reason to get on the map!

[Cross-posted on Google Mobile Blog]

Is your business on the map? Millions of people look for businesses on Google Maps every day, and an increasing number of users are turning to their mobile devices to make real time location-based decisions. Last week, the Maps team launched a server-side change that makes it easier to get directions to businesses. A user can now get directions to restaurants, stores, and other points of interest by entering their names in the start or end point. Consider this example:




Until today, if a mobile user tried to get directions and entered a business name, "Starbucks" for example, as the end or start point, Google Maps for mobile did not understand that it meant Starbucks the business. Rather, Google Maps for mobile would search for an address with "Starbucks" in it. Google Maps for mobile now recognizes when a end or start point is a business and not an address.

What does this mean for you?

As we continue to improve the user experience on mobile devices, there is an ever increasing need for local businesses to be where their customers are...on the go! If you own or manage a business, please visit our website to learn how to create or edit a Google Maps business listing. You can add your hours of operation, photos and more. See you on the map!


Posted by Constantinos Michael, Software Engineer

Friday, January 16, 2009 at 1:44 PM